Worldways Social Marketing became Worldways Strategy + Creative on October 12, 2011.  Of course, we still practice social marketing for social change, but after 100+ awards for creative excellence, and 100+strategy engagements with nonprofits, we found “social marketing” less descriptive of our full spectrum of work.  We were pioneers of the field of social impact marketing  and we’ll continue to focus on growing social brands, beliefs and behaviors that are good for the world!