We Take Sides Blog

CALLING ALL FASHION BRANDS: NO ONE SHOULD SUFFER OR DIE TO MAKE OUR CLOTHES!

May
20 2013

artisan imageIt’s a simple promise from our client, INDIGENOUS Fair Trade + Organic. It’s a pledge we should all make as fashion consumers. And, it’s a challenge that every fashion brand must address. Take just a minute. Read this powerful media release from INDIGENOUS that we are sharing here. And then do something. Write about it. Share it. Make sure the next clothing purchase you make is helping people who make clothing and their families to prosper, not suffer. It’s that easy.  Here’s the latest from INDIGENOUS. You can share it, quote it and use the images. Contact Scott Leonard scott@indigenous.com or Matt Reynolds matt@indigenous.com or ask us here at Worldways why we are part of the INDIGENOUS-led movement to transform the fashion industry. Contact Mark Marosits mmarosits@e-worldways.com or Anice Barbosa abarbosa@e-worldways.com for our views. Here’s what INDIGENOUS has to say:

INDIGENOUS Models Responsible Fashion Supply Chain Ethics, Challenges the Fashion Industry

“No one should suffer or die to make clothing. Just the opposite, they and their families should prosper. That’s how it is with our supply chain. That’s how it can be with others’. Let’s not make this harder than it is. And let’s not wait. Lives are at stake.” Says Scott Leonard, Co-founder and CEO of INDIGENOUS.

artisan image 2 (1)For almost two decades, INDIGENOUS has led the way in fair trade and organic fashion. Its premium value fashion is featured in over 500 boutiques, 3 catalogs and INDIGENOUS produces for Eileen Fisher. Over 1500 artisan knitters in some of Peru’s poorest regions participate in the INDIGENOUS supply chain.

“Accidents like the one that happened in Bangladesh simply would not happen in our supply chain. We independently survey workers every six months, require participatory and fair labor practices, personally tour workshops and pay prices that make safety, benefits and fair wages easy to achieve.”

The INDIGENOUS model is readily replicable. While it represents a distinctive competitive advantage, INDIGENOUS is ready to share it to help save lives and promote the well-being of artisans and garment workers everywhere. INDIGENOUS independently collected data shows that 75% of artisans in its supply chain are no longer at risk of poverty. Many are achieving milestones of financial security, even growth as some start their own artisan workshops. Workplaces are safe and provide benefits. A full 85% of workers say they are better off since participating in this supply chain.

The model has three key elements. The first is continuous supply chain monitoring and the promotion of artisan rights and engagement is all aspects of workplace policy and practice. INDIGENOUS uses innovative SMS and voice technology to directly survey workers about their economic, social and workplace well-being. This allows their opinions to be shared privately and confidentially.

The second is transparency. From the provenance of its organically grown fibers to the status of artisans and artisan communities, INDIGENOUS shares information about its supply chain in a way that goes beyond simple, iconic labeling. Video profiles of artisans, artisan workshops, and  supply chain source maps are just a few of the tools.

The third is consumer engagement in the value of fair trade and organic fashion. This Fall, every INDIGENOUS Trace Tool Imagegarment will come with a QR code on the hang tag. The QR code launches INDIGENOUS proprietary Fair Trace Tool ™, an application that lets the consumer meet the artisans who made the garment, understand the social impact of purchasing the garment and other facts, delivered in text, video and animated map format.

INDIGENOUS is prepared to share its best practices and innovative supply chain transparency tools with any fashion brand that is willing to stand up and take the pledge that “No one will suffer or die to make our clothes. Instead, they will prosper.” and immediately adopt new standards of transparency.

“This is a call to action for you to stand up and be heard!” says Leonard. “If we can do it, why can’t they?”

Here at Worldways Social Marketing, we agree. This is a call to action for you to stand up and be heard! There’s no turning away from this!

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