DHMIC Safe Sleep Campaign

The Delaware Safe Sleep campaign is one of several topical campaigns embedded in the work of the DE Thrives project and has been separately promoted via social media. Within the DE Thrives website, The Safe Sleep pages are highly trafficked, and are one of multiple channels that are sharing safe sleep know-how throughout Delaware as part of an integrated campaign to reduce the infant mortality rate under the banner of “Long Live Dreams.” Aside from online promotions, the “Long Live Dreams” campaign spanned offline media including transit, billboards, TV and radio placements.

  • DHMIC Safe Sleep Campaign project image
  • DHMIC Safe Sleep Campaign project image
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