We Take Sides Blog

B the Change: Using your business as a force for good!

May
12 2017

B Corp Certification is our way of demonstrating the true measure of our worth and the positive social impact we make in the world. We take the side of businesses for social good, and are pleased to have mastered the rigorous standard for B Corp Certification from B-Lab. Read on to find out more!


 

When 2016 came to a close, there were over 2,000 B Corps around the world and we were one of them! Unfamiliar with the term “B Corp”? Let us fill you in! Simply put, B Corps are better companies- “better for workers, better for communities and better for the environment.” Certified B Corps businesses meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. They aspire to use the power of markets to solve social and environmental problems. B Corp Certification is a rigorous, independent process conducted by B Lab. Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.

The B Corp mission is to use business as a force for good, and that’s something we strive to do every day. We move hearts, minds and action on behalf of healthy people and healthy places. We are a social marketing agency exclusively working for those who fight for the public’s health, for the environment, for economic and educational opportunity, and more. We pioneered the field of social impact marketing, created one of the first social marketing agencies in the United States, and were at the forefront of the social venture movement. We thrive on belonging to communities where innovation in social impact takes place.

For us, being a B Corp is more than a label, it is a way of life. B Corp Certification is our way of demonstrating that true measure of our true worth is the positive social impact that we make in the world. We take the side of businesses for social good, and are pleased to have mastered the rigorous standard for B Corp certification from the B-Lab. We are a passionate team of strategists, creatives, social media community-builders, digital developers and activists who always take the side of social good. If you help people, we’ll help you.

 

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