FOR IMMEDIATE RELEASE
November 13, 2013
MYGREEN’S MY BIG MONEY GAME WINS INTERNATIONAL CREATIVE AWARD
First Nations and Worldways Social Marketing recognized for interactive multimedia game
Newport, RI— First Nations Development Institute (First Nations) and its agency Worldways Social Marketing (Worldways) have been awarded the 2013 Silver Davey Award for the interactive multimedia game called My Big Money Game, found online at http://mybigmoney.org/BigMoneyGame/
The name of the My Big Money Game, also known as 18 Money Challenge, refers to money that some Native American youth initially receive on their 18th birthdays through tribal per capita distribution. The game was developed by Worldways as part of the MyGreen campaign, an initiative to promote responsible money management by Native American youth. 18 Money Challenge is an interactive, web-based conditional logic game. The game features a series of real life situations where the user must make choices about how to spend $100,000. The choices the user makes drive the outcome of the game, which can range from bankruptcy to prosperity and many states in between.
“We drew inspiration from the First Nations team, who are each deeply committed to helping Native American youth create the best possible future for themselves. Their insights and respect for the youth were driving forces for development”, said Mark Marosits, Worldways senior social marketing strategist.
The Davey Awards is a competitive awards program that exclusively recognizes outstanding creative work from the best small firms from around the world. The Davey Awards is judged by the International Academy of Visual Arts. The current judging panel comprises representatives from acclaimed media, advertising, and marketing firms including Disney, MTV, Microsoft, Condé Nast and many others. 18 Money Challenge was selected from a pool of nearly 4,000 entries from the United States and around the world.
About First Nations Development Institute
For more than 30 years, using a three-pronged strategy of educating grassroots practitioners, advocating for systemic change, and capitalizing Indian communities, First Nations has been working to restore Native American control and culturally-compatible stewardship of the assets they own – be they land, human potential, cultural heritage, or natural resources – and to establish new assets for ensuring the long-term vitality of Native American communities. For more information, visit www.firstnations.org.
About Worldways Social Marketing
Worldways Social Marketing is a pioneer in the field of social marketing. The agency founded in 1997 provides strategy, creative, marketing, communication, web development, and social media to accelerate social change. Worldways Social Marketing has completed over 150 social marketing engagements with socially responsible companies, non-profits and government agencies to successfully market social brands, social beliefs and social behavior to bring about transformative social change. Learn more at www.marketingsocialimpact.com.