We Take Sides Blog

Marketing Social Impact: Can’t Be Done Alone

October
27 2011

I was browsing the Stanford Social Innovation Review site, (http://www.ssireview.org/) and one of the article titles caught my attention, given the spirit of my mindset today. The title of the article is “Effective Partnerships. How local governments and nonprofits can work together for large-scale community change,” by Saphira M Baker.  Why did this catch my attention?

Some colleagues and I are attending the SVN Fall 2001 Conference, “Movers, Shakers and Change Makers” this weekend, beginning today. The whole idea around this conference is to connect business people, entrepreneurs, venture capitalists, business owners, and many others interested in community/social change. What better way to acquire business relationships, partnerships, and just plain friendly relationships, than to put a bunch of people with similar interests and initiative into the same environment.

As I read through the article, I was making some connections between this event, and the point that Baker was trying to make. At least my take on the main idea of the article is this: It takes more than a big idea, and some really good copy writing to make community impact and social behavior changes happen on a large scale. Community change initiatives need to be a collaborative effort between a nonprofit (or the organization originating the initiative), engaged and passionate leaders, dedicated staff, and public sector organizational support in order to yield significant results.

(Check out the full article, http://www.ssireview.org/articles/entry/effective_partnerships . This is a very useful insight to social change initiative thinking. Some challenges, and some helpful tips to the steps toward building these successful partnerships are explored in the article. I won’t go into detail summarizing.)

Now.. why is this related to the “Movers, Shakers and Change Makers” conference we are attending this weekend? Much of the reason of being here is to utilize networking and familiar relationships to open up about business initiatives, and learn and share knowledge among a group of enthusiasts. But there is ample opportunity to build relationships that may spin into successful, and necessary partnerships in the future. Many of us, here, look forward to taking on new insights about the ways in which we can bring about social impact effectively. Who knows.. we could be the missing pieces to someone else’s puzzle.

To read more about the conference, and check out the types of workshops and discussions that are on the agenda, feel free to visit http://www.cvent.com/events/2011-social-venture-network-fall-conference/event-summary-177b631142d247a0953e0d27c44a2e85.aspx.

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