Trace Tool logo

The Fair TRACE TOOL™ makes it easy for brands to share their products’ story of fair trade with customers and distributors immediately at the point of sale.

The Fair TRACE TOOL™ is a proprietary application for uploading text, images, video and/or dynamic maps social media connections and donation options that tell your branded story of fair trade, sustainability, social impact and social good. It’s simple:

  1. Tell us your brand story and customer interactions
  2. Provide us with content or let us create it for you
  3. We’ll publish your TRACE TOOL™ and provide you with an exclusive QR code
  4. Place that code on packaging, product labels and display
  5. Watch brand engagement grow!
  6. And, be part of a user community that will have early access to new thinking and tools to accelerate social impact!
Trace Tool screenshots
Trace Tool: Tell

TELL
a Brand Story

Trace Tool: Demo

DEMONSTRATE
Social Impact

Trace Tool: Engage

ENGAGE
Customers, Distributors & Friends

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